Press resources

Press resources

Press resources

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Versions

Kuata provides its trademarks in two distinct versions: the Full logo composed of the wordmark and the symbol, which embodies our brand identity and the Symbol, which encapsulates our core values.

Kuata provides its trademarks in two distinct versions: the Full logo composed of the wordmark and the symbol, which embodies our brand identity and the Symbol, which encapsulates our core values.

Full logo

Used most often.

Used most often.

Simbol

Used often.

Used often.

Placement

The full logo can be placed in any of the 5 locations shown here. Please select the location that works best for your content – in the event where multiple options are possible, choose the most preferred option (i.e. corner 1 in the diagram over corner 3).

1

2

5

4

3

Safe zone

The symbol’s safe zone is equivalent to the height of the ‘hands’ on all sides.

App Icon & Avatar

The Symbol features heavily in Kuata digital avatar. It embodies our identity and is used on multiple platforms as our app icon and social networks profile picture.

Placement

The full logo can be placed in any of the 5 locations shown here. Please select the location that works best for your content – in the event where multiple options are possible, choose the most preferred option (i.e. corner 1 in the diagram over corner 3).

1

2

5

4

3

Safe zone

The symbol’s safe zone is equivalent to the height of the ‘hands’ on all sides.

App Icon & Avatar

The Symbol features heavily in Kuata digital avatar. It embodies our identity and is used on multiple platforms as our app icon and social networks profile picture.

Typography

Primary typeface

12 styles

Aa

Aa

Font family

Anton

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Regular

body {
  font-family: 'Urbanist', sans-serif;
}

Typography

Secondary typeface

12 styles

Aa

Aa

Font family

SF Pro family

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Thin

Light

Regular

Medium

Semibold

Extra bold

Thin Italic

Light Italic

Italic

Medium Italic

Bold

Black

body {
  font-family: 'Urbanist', sans-serif;
}

Typography

Primary typeface

12 styles

Aa

Font family

Anton

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Regular

body {
  font-family: 'Urbanist', sans-serif;
}

Typography

Secondary typeface

12 styles

Aa

Font family

SF Pro family

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Thin

Light

Regular

Medium

Semibold

Extra bold

Thin Italic

Light Italic

Italic

Medium Italic

Bold

Black

body {
  font-family: 'Urbanist', sans-serif;
}

Colors

Colors palette

color system consists on three colors acceptable for expressing our brand system and logo. Bold and distinctive, this palette is restrained and must always remain consistent. These colors can be used across all branded materials and assets.

Main

Used most often.

Shades

Used for different types of background and body text and mobile app.

Neutral 900

HEX
#18191A
C  1
M  0
Y  0
K  90
R  24
G  25
B  26

Neutral 900

HEX
#18191A
C  1
M  0
Y  0
K  90
R  24
G  25
B  26

Colors

Colors palette

color system consists on three colors acceptable for expressing our brand system and logo. Bold and distinctive, this palette is restrained and must always remain consistent. These colors can be used across all branded materials and assets.

Main

Used most often.

Shades

Used for different types of background and body text and mobile app.

Neutral 900

HEX
#18191A
C  1
M  0
Y  0
K  90
R  24
G  25
B  26

Combinations

Our color combinations are purposefully complementary, striking, and accessible. They were made to match up, so let’s keep them that way.

Combinations

Our color combinations are purposefully complementary, striking, and accessible. They were made to match up, so let’s keep them that way.

In case you missed anything.

In case you missed anything.